Published on
February 10, 2023
Starting a company can be an incredibly exciting journey for founders, as it offers the opportunity to be their own boss and work on projects that they truly care about. In the early stages of a startup, founders often wear multiple hats and handle both strategic and operational tasks. However, as the company grows, it becomes necessary to delegate tasks to specialized individuals, allowing the founder to focus on bigger picture items.
Despite this well-established pattern, I often encounter founder-CEOs who struggle to let go of certain responsibilities, particularly in the realm of product development. While it is essential for a product-focused CEO to have a deep understanding of the product, it is not healthy for the CEO to become involved in the nitty-gritty details of product specs and marketing.
As a company grows, the role of the CEO transitions from working "in" the business, to working "on" the business. This shift involves focusing on overarching strategy, managing the team, and ensuring that everyone is working towards the same goals. When a CEO becomes too involved in the operational aspects of the business, it can lead to negative consequences. For example, if the CEO is not consistently involved in the day-to-day tasks, their sporadic involvement may cause confusion and demotivate dedicated team members.
It's important for CEO's to assess why they are being pulled into specific parts of the business. Are they simply trying to scratch an itch or avoid other responsibilities? Or is their involvement necessary to fill a gap in the team or processes? If it's the latter, then it's essential to address the root cause of the problem, rather than just temporarily fixing the symptoms.
In conclusion, as a CEO, it's crucial to maintain the right altitude, focusing on the bigger picture and working "on" the business, rather than getting bogged down in the day-to-day operations. By doing so, you'll be able to effectively scale your company and lead it towards success. Of course, there may be times when it's necessary to get involved in the operational details, but it should be the exception, not the norm. Trusting and empowering your team to handle the operational aspects of the business will allow you to focus on the critical tasks that only you can handle, and ultimately drive your company towards greater success.
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