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Phoenix Strategy Group System

For Founders, From Founders

We are a team of business engineers.
We will break down your business into its parts so that we can tell you what’s working or not to help you achieve your business goals.
We know our system works because we've done it for thousands of companies over the last twenty years.

We Help Businesses with 3 Major Areas

Phoenix Strategy Group Unit Economics

Illuminating the Revenue Engine

How a business reaches and sells to customers and then how it gets paid for and delivers a result

Analyzing Unit Economics

The direct revenues and costs associated with a particular business model- expressed on a per-unit basis

Forecasting Profitability and Cash Flow

Most rapidly growing businesses consume cash. We'll help you understand your balance sheet and how to finance your operations

We know all these numbers, do you?

We Do This by Implementing and Maintaining

A few weeks after we start implementation, you will start to see your business weekly.

Once you see your business weekly, the old ways of seeing your business will seem quaint.

From there, we can help you focus your limited attention and resources in the right place.
Each of the components is explained in more detail below.

Illuminating The Revenue Engine

A Revenue Engine of a business is how it reaches and sells to customers and then how it gets paid for and delivers a result.

The Revenue Engine Rowset is like the dashboard on a car - a set of numbers that indicate the engine's performance and the car on the road. When we “instrument” a revenue engine, we focus on the necessary to calculate unit economics.

Your Audience

How big is your potential market? How do you reach them?

Your Marketing and Sales Funnel

How do you convert your audience into customers?

Your Customer Engagement

How many new, active, and repeat customers do you have?
revenue engine

Your Revenue & Collections

How do you make money? Are you pricing properly?

Your Cost of Revenue

How much does it cost to satisfy your customers?

Your Contribution

How much do I make after servicing customers and my sales and marketing activities?

Analyzing Unit Economics

Unit Economics refers to the direct revenues and costs associated with your particular business model, expressed on a per unit basis. A "unit" could be a single product, a customer, a subscription, or any other quantifiable item that generates revenue.

Revenue Per Unit

This is how much money you earn from selling one unit of your product or service. For example, if you're selling coffee, how much do you make from one cup of coffee?

Cost Per Unit

This includes all the costs directly related to producing or delivering that unit. For the coffee example, this would be the cost of beans, water, cup, labor, etc., for one cup.

Profit Per Unit

This is calculated by subtracting the Cost Per Unit from the Revenue Per Unit. It tells you how much you earn (or lose) for every unit sold. When it's expressed as a percentage of revenue it's called gross margin.
iPhone mockup

Lifetime Gross Profit (LTGP)

This is calculated by multiplying the Profit Per Unit by the average number of repeat purchases customers make. This works whether it's a subscription business or a product business - more on that later.

Customer Acquisition Cost (CAC)

How much it costs to acquire a new customer.
Your business will live and die by the quality of your Unit Economics

We will help you see trends in your Unit Economics weekly.

If you aren't managing your business weekly, You are managing your business weakly
How it works

Proven Process, Predictable Growth

From Numbers to Narrative

During the onboarding, we dive deep into your company's story through its numbers, uncovering hidden strengths and untapped opportunities that will shape your path forward.

System Setup

We process your data to create key metrics and financial models that help you understand the performance and position of your business.

Engineering Your Victory Plan

Using historical data, we build a forecast and establish realistic, actionable targets for the company, aligning growth strategies with financial goals.

Getting Everyone on Board

We align every department through clear KPIs and weekly check-ins, transforming your company's vision into daily actions that every team member can own and champion.

Review, Refine, Win

Weekly tracking, monthly planning. Every cycle moves your numbers up.

What our founders are saying.

“If you want to sleep better at night, hire Phoenix Strategy Group.”

Patrick Wallain Ablemkr

Patrick Wallain

Founder / CEO, ABLEMKR

“PSG and David Metzler structured an extraordinary M&A deal during a very chaotic period in our business, and I couldn't be more pleased with our partnership.”

Lauren Nagel Spoken Layer

Lauren Nagel

CEO, SpokenLayer

“PSG saved my dream. They helped us get our financials in order and renegotiate our lending agreements, pulling us through a tough financial crunch.”

Norman Rodriguez ElevateHire

Norman Rodriguez

Founder / CEO, ElevateHire

“As our fractional CFO, they accomplished more in six months than our last two full-time CFOs combined. If you're looking for unparalleled financial strategy and integration, hiring PSG is one of the best decisions you can make.”

David Darmstandler Data Path

David Darmstandler

Co-CEO, DataPath

“Hire PSG if you want to make your life easier and have accurate data.”

Michael Mancuso New Law Business Model

Michael Mancuso

CIO, New Law Business Model

“As a home service business owner, understanding complex financials and Unit Economics always seemed overwhelming—until we started working with Phoenix Strategy Group.”

Rob Mulvin All Pro Shade

Rob Mulvin

Founder / CEO, All Pro Shade

Schedule a 30 minutes FREE consultation, see how we can help your business

Great team + clear metrics = your freedom

When you put the Right Data in front of an Empowered Team, they get better.

Get the systems and clarity to build something bigger - your legacy, your way, with the freedom to enjoy it.