

East Lansing is home to Michigan State University and sits beside the state capital of Lansing in mid Michigan. The university shapes the local economy, supporting research spinoffs, agricultural and food science ventures, software and engineering startups, and a large base of restaurants, bars, apartments and retail that follow the academic calendar. Healthcare practices, property managers and professional firms serving both the campus community and the greater Lansing region round out the small business landscape.
Businesses around campus feel the rhythm of the academic year, so cash flow planning for summer slowdowns and staffing for peak semesters matters. Property managers need tenant level reporting and reserve tracking. University spinoffs often juggle grants, SBIR funding and early investor capital that require careful fund accounting. PSG keeps books accurate and delivers fractional CFO support for forecasting, budgeting and fundraising, helping East Lansing owners build steady companies around a seasonal market.
Michigan has a flat state income tax and a corporate income tax, and several cities such as Detroit levy their own income taxes on residents and workers. Employers must track where employees live and work.
General information only, not tax advice. Rules change, so confirm specifics with a tax professional.
Yes. We work with East Lansing companies through a dedicated team that is entirely US based, combining Big Four accounting experience with years of operating experience across industries. Your team closes the books on a regular schedule, works inside the accounting tools you already use and looks at your numbers the way an operator would, not just a bookkeeper.
Typically bank and card reconciliations, accounts payable and receivable, payroll support, Michigan sales tax tracking and monthly financial statements you can act on. Growing companies can add fractional CFO support for forecasting, budgeting and cash planning.
Usually when decisions start to outgrow the books: raising capital or bank financing, opening a new location, making key hires, tightening margins or preparing for a future sale. A fractional CFO adds forecasting and strategic guidance without the cost of a full time executive.
We also work with businesses in Lansing, Flint, Battle Creek, Ann Arbor and Novi.

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240+
Portfolio Companies
$200m+
Raised over the Last 12 Months
100+
M&As Transacted
5+
IPOs

Hi! I'm Sam, a financial leader who's managed operations from startups to $40M enterprises.
I've led licensing deals with Disney, Marvel, and Viacom, while overseeing products across 35,000 retail stores. Through SHK Financial, I've helped 15+ high-growth companies succeed, including recovering $2M in receivables for a major client and rebuilding a $10M ARR company's accounting system in 6 months. Now, as Chief Accounting Officer at PSG, I oversee 50+ revenue streams and help launch many successful 8-figure businesses.
My journey started uniquely - while studying finance at Fresno State, I taught both chess and accounting to students, teaching me that success in finance, like in chess, is all about strategic thinking and seeing several moves ahead.