

New Berlin is a suburb in eastern Waukesha County, bordering Milwaukee's western suburbs and offering easy freeway access to the metro. The city is home to one of the region's largest industrial parks, where precision machining, fabrication, industrial equipment, packaging and distribution companies operate, many of them privately held and family owned. Residential neighborhoods support healthcare practices, contractors, restaurants and retail, and professional service firms serve the area's manufacturers.
Manufacturers and fabricators need accurate job and product costing, inventory valuation and margin visibility as material and labor costs change. Distributors rely on freight costing and receivables control, and many owners are planning succession or sale. PSG provides consistent monthly closes, cost reporting and fractional CFO guidance on pricing, capital spending and exit readiness for New Berlin businesses.
Wisconsin levies state income and franchise taxes and a statewide sales tax with county additions. Growing employers need to register for state withholding and unemployment insurance as they hire.
General information only, not tax advice. Rules change, so confirm specifics with a tax professional.
Yes. We work with New Berlin companies through a dedicated team that is entirely US based, combining Big Four accounting experience with years of operating experience across industries. Your team closes the books on a regular schedule, works inside the accounting tools you already use and looks at your numbers the way an operator would, not just a bookkeeper.
Typically bank and card reconciliations, accounts payable and receivable, payroll support, Wisconsin sales tax tracking and monthly financial statements you can act on. Growing companies can add fractional CFO support for forecasting, budgeting and cash planning.
Usually when decisions start to outgrow the books: raising capital or bank financing, opening a new location, making key hires, tightening margins or preparing for a future sale. A fractional CFO adds forecasting and strategic guidance without the cost of a full time executive.
We also work with businesses in Greenfield, Brookfield, West Allis, Waukesha and Wauwatosa.

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Hi! I'm Sam, a financial leader who's managed operations from startups to $40M enterprises.
I've led licensing deals with Disney, Marvel, and Viacom, while overseeing products across 35,000 retail stores. Through SHK Financial, I've helped 15+ high-growth companies succeed, including recovering $2M in receivables for a major client and rebuilding a $10M ARR company's accounting system in 6 months. Now, as Chief Accounting Officer at PSG, I oversee 50+ revenue streams and help launch many successful 8-figure businesses.
My journey started uniquely - while studying finance at Fresno State, I taught both chess and accounting to students, teaching me that success in finance, like in chess, is all about strategic thinking and seeing several moves ahead.