

Palm Coast is a Flagler County city, a planned community laid out along canals and the Intracoastal Waterway between St. Augustine and Daytona Beach. Rapid residential growth has created strong demand for homebuilders, pool and landscape contractors, home services, healthcare practices and retail. A large retiree population supports medical and professional services, and nearby beaches, golf courses and trails bring tourism, restaurants and outdoor recreation businesses to the area.
Contractors and home service companies in Palm Coast need job costing, deposit tracking and payroll that scales with new construction. Healthcare practices require clean billing and receivables reporting, while restaurants and recreation firms plan around seasonal visitors. PSG keeps books current and reconciled, sets up reporting by job or service line, and offers fractional CFO guidance on cash flow, equipment financing and hiring decisions.
Florida has no state individual income tax, but C corporations pay a state corporate income tax, and sales tax applies statewide with county surtaxes on top. Businesses with employees register for state reemployment tax and track sales by county.
General information only, not tax advice. Rules change, so confirm specifics with a tax professional.
Yes. We work with Palm Coast companies through a dedicated team that is entirely US based, combining Big Four accounting experience with years of operating experience across industries. Your team closes the books on a regular schedule, works inside the accounting tools you already use and looks at your numbers the way an operator would, not just a bookkeeper.
Typically bank and card reconciliations, accounts payable and receivable, payroll support, Florida sales tax tracking and monthly financial statements you can act on. Growing companies can add fractional CFO support for forecasting, budgeting and cash planning.
Usually when decisions start to outgrow the books: raising capital or bank financing, opening a new location, making key hires, tightening margins or preparing for a future sale. A fractional CFO adds forecasting and strategic guidance without the cost of a full time executive.
We also work with businesses in Ormond Beach, Daytona Beach, Port Orange, Deltona and Sanford.

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“As our fractional CFO, they accomplished more in six months than our last two full-time CFOs combined. If you're looking for unparalleled financial strategy and integration, hiring PSG is one of the best decisions you can make.”

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“As a home service business owner, understanding complex financials and Unit Economics always seemed overwhelming—until we started working with Phoenix Strategy Group.”









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Portfolio Companies
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M&As Transacted
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IPOs

Hi! I'm Sam, a financial leader who's managed operations from startups to $40M enterprises.
I've led licensing deals with Disney, Marvel, and Viacom, while overseeing products across 35,000 retail stores. Through SHK Financial, I've helped 15+ high-growth companies succeed, including recovering $2M in receivables for a major client and rebuilding a $10M ARR company's accounting system in 6 months. Now, as Chief Accounting Officer at PSG, I oversee 50+ revenue streams and help launch many successful 8-figure businesses.
My journey started uniquely - while studying finance at Fresno State, I taught both chess and accounting to students, teaching me that success in finance, like in chess, is all about strategic thinking and seeing several moves ahead.